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Services / Websites
Websites · Next.js · conversion-first

Your site isn't broken.
It just isn't selling.

Most Melbourne business sites are brochures that forgot to ask for the sale. We rebuild them—fast, honest, and pointed at a single qualified next step.

Book a 20‑minute scope call →See a recent build
Pricing
Custom quote
Fixed · scoped to your brief
Timeline3–5 weeks
DeliverableRepo + deploy + docs
Revisions2 rounds
Based in Melbourne · serving Brunswick, Carlton, Richmond, Fitzroy, and beyond
Melbourne-specific page →
§ 01 · What's included

Everything on this list.
Nothing on the upsell.

  • (01)Discovery workshop — one 90-minute call, recorded
  • (02)Copy draft delivered before design starts
  • (03)Design in Figma — mobile and desktop, no hand-offs
  • (04)Next.js 15 build, TypeScript, Tailwind, MDX
  • (05)Deploy to Vercel — your account, you own it
  • (06)Cloudflare DNS + email routing set up
  • (07)Schema — LocalBusiness, Organization, BreadcrumbList
  • (08)Core Web Vitals green — LCP < 1.2s target
  • (09)Accessibility — WCAG 2.2 AA, keyboard-first
  • (10)Analytics — Vercel + PostHog wired in
  • (11)Cal.com or Calendly embed with qualification
  • (12)One month of post-launch tweaks included
§ 02 · How it actually runs

Five steps. Boring. On purpose.

01
Scope
Week 0
One 90-minute call. I leave with a brief. You leave with a fixed price.
02
Copy
Week 1
I write the first draft. You react. We settle the voice before a pixel moves.
03
Design
Week 2
Mobile and desktop in Figma. One round of revisions built into the timeline.
04
Build
Weeks 3–4
Next.js on Vercel. I ship to staging daily—you can watch it come together.
05
Launch
Week 5
DNS, analytics, schema, Lighthouse audit. Walk-through recording for your team.
§ 03 · Recent websites build
75→99
Performance · desktop · Lighthouse
King Double Glazing — rebrand, rebuild, conversion funnel

Full rebrand from The Glass Discounters (57 mobile Lighthouse, 13.1s LCP) to King Double Glazing. Next.js 16, TinaCMS, Neon, Drizzle, Resend, Tailwind v4. Instant Estimate Tool that surfaces price before lead capture. Desktop 99 · SEO 100 · Best Practices 100.

Read the full case study
King Double Glazing — rebrand, rebuild, conversion funnel
§ 04 · FAQ

Things I get asked.
Answered plainly.

No FAQPage schema. On purpose. Google's been penalising it since 2023.

Do I own the site at the end?

Yes. The repo, the Vercel project, the domain, the analytics—all in your accounts from day one. I'm listed as a collaborator; you're the owner.

What if I already have a designer?

Fine—bring them. I'll build to Figma, and the scope drops by about 25%. Tell me upfront so we skip the design phase in the quote.

Can you work with WordPress / Shopify / Webflow?

Webflow and Shopify, yes. WordPress, no—I stopped taking WP work in 2023 and won't be talked back in. If you're on WP and want to stay, I'll refer you to someone good.

What happens if the scope grows?

We have a short conversation, I send a firm add-on quote, you say yes or no. No time-and-materials surprises at invoice time.

Do you offer payment plans?

Fifty percent to start, fifty percent at launch. For Growth and Operator, monthly is fine.

clupai.com/contact

Right. Shall
we scope it?

Twenty minutes. No slideshow. We'll ask what you sell, who's buying, and where the site is getting in the way. You'll leave with a realistic estimate—or a reason we're not the right fit.

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